He Who Sleeps On My Lap

The subject in this poem is the perplexity of the homosexual guy’s emotion to his male friend. This is about a homosexual guy who has desires for his male friend but is unwilling to reveal his emotions for fear of condemnation and mockery from his friends, family and community. The persona’s feelings are at war with himself.He is willing to take the risk of his lifetime to be able to show his friend the depth of his feelings but yet again, he is afraid of the consequences that will come about with the revelation knowing full well that his friend doesn’t want to entertain other sexual possibilities and is also in love with somebody else, and a girl at that. In the final analysis, his fear won over his love. We find the persona unable to conquer his dilemma.Knowing the mind-set of his friend regarding sexual relationships, that the only correct thing is that between a man and a woman, he already assumed that a relationship with him will never be possible, that his dream will never come true. As what we’ve understood, the persona is a homosexual man who hides his real self from the society. At first, the tone is argumentative because we see the persona trying to show the guy that there are other possibilities for a relationship, not just between a man and a woman. This will be supported by the line: â€Å"He says he is a man and a man needs a woman and I disagree.We argue until he grows tired of talking and sleeps on my lap on this chilly nightâ€Å". The poem also shows a tone of sadness because of a dream that will never come true. It is also wistful for what could be and this will be supported by the line: â€Å"I am here slaughtering one wicked wish that when he wakes up I shall be his dream†. From that line itself, it shows that the persona really harbours the thought that his love could be given back in return. But then again, he is afraid to show his real feelings knowing that the guy is in love with somebody else.So, he will content himself with just being friends and therefore containing his emotions. As we go through the poem, we see some words that we do not just take at literal value but look for a deeper meaning of the word/words. The word â€Å"sleep† in the poem implies a closed mind not yet ready to explore other possible sexual relationships. It is like when you are asleep, you do not know what is going on around you and it is in a way showing that you are not entertaining ideas that are contrary to yours. And so because you do not want to belabour the issue, you end the argument by going to sleep.It can be construed as a sign of weakness because you will not sit out and discuss the issue. You don’t want anything to be changed so ignoring is the solution that you’d rather undertake. By the use of the word â€Å"slaughtering†, the persona shows very fierce desire towards his male friend because he could have used simpler words such as â€Å"ending†. Inste ad, he used a very harsh word such as â€Å"slaughtering† which is really very brutal. The words â€Å"sleeps gently on my lap† imply that the guy has total trust on the persona. Their friendship is too deep and they are very comfortable with one another.So, we will assume that the guy does not know that the persona is a homosexual. Or, should we say, that he would rather forget it and act as if nothing happened. He is already happy with their relationship and he doesn’t want to change anything so he refuses to talk about it more which is why he would rather sleep than discuss the issue. As for our opinion, we can really say that he chose the right words, words that can push us to look deeper, words that can show vivid pictures of what is really going on and how he is really feeling.We assume that the scene happened in the persona’s house at night probably in the porch. This will be supported by the words â€Å"on this chilly night. † We can also p icture a cold wind blowing. That is why the scene could not have taken place inside the house, otherwise they would not feel the chill. The mood in this poem is a love that is doomed. The persona loves his male friend but he is unable to really express it due to their conflicting beliefs. His male friend believes that a man needs a woman and he believes otherwise. He argues with his friend but to no avail so we can say that it is a love that is doomed.It is a love that can never be due to conflicting beliefs and also because of the persona’s fear that if he will reveal his real self, he might not be accepted by the society and he could lose the friendship he deeply treasures. So, he is trying his very best to kill his emotions knowing that it will only cause him more pain if he will not stop it. Before we start to determine the cadence of the poem â€Å"He who sleeps on my lap†, let us first clarify what is cadence so that it won’t be hard for us to identify wha t is the tone of the poem. Cadence is a rhythmic sequence or flow of sounds in language.It is where the beat changes its motion. It may be a poem, a story or a piece of music. It is the way a person’s voice changes by rising or falling while he or she is speaking. There is a rhythmic sequence of sounds or voices. For example, a soft and smooth voice gives the poem an evaluation of being lonely or sadness. Moreover it also gives the poem emotions and feelings. It gives the poem the quality of having the sensation of excitement, sadness, sorrow, grief, and joy. In the poem â€Å"He who sleeps on my lap†, the rhythmic sequence is sadness and sorrow. There is a slow motion of speaking.The voice is falling gently because of the persona’s feeling of loneliness. Evidences that prove the poem’s sensational quality of sadness and fear of being alone are the words â€Å"My friend who sleeps on my lap loves someone else† which tells us that the persona is fee ling down and sad, and the words â€Å"that I am here slaughtering one wicked wish that when he wakes up I shall be his dream† which gives the sensation of fear of admitting his feelings to the person. The slow motion of the persona’s voice here gives it the sense of emotion and sadness. Almost every word in the poem touches our heart.We feel his heartbreak. We feel his aloneness knowing that he bears a problem that he cannot share with anybody due to fear of condemnation and we pity him for the burden that he is carrying. Sound devices are usually classified as consonance or assonance. Consonance is a pleasing combination of sounds; sounds in agreement with tone. It is the repetition of consonants within two or more words in sequence. It is often confused with alliteration, which is a type of consonance. Consonance in poetry serves many similar functions as alliteration as well as its own special functions.Generally speaking, consonance in poetry provides varied audit ory range. A stream of consonance serves the purpose of drawing the audience into the words. Consonance in poetry can take on an almost hypnotic beat that captivates the audience without being as obvious as alliteration. Using different types of consonance within a poem also prevents it from sounding like a child’s rhyme, unlike a poetic device such as alliteration. Consonance and assonance give a bounce to the poem. The repeated consonant is always on the stressed syllable, which creates an even more emphasized sound on the consonant words.When mixed with other words within the phrase that has consonance, one's voice naturally rises and dips, creating a â€Å"bouncing† sound. This sound naturally excites the ears and the brain. It gives the audience alertness and excitement. It will also help the audience to focus and avoid boredom. Assonance, on the other hand, is a rhetorical device often used in poetry to add a deeper sense of meaning to the imagery therein. It is usually defined as the repetition of vowel sounds within words or syllables. For example, the words â€Å"wait† and â€Å"stay† demonstrate assonance with each other because they both contain the same interior vowel sound.The use of repeated vowel sounds within words and syllables is said to appeal to the ear of the reader and establish the writer's artistic authority. Assonance is often found in poetry, where it generally helps the verse flow more smoothly. It is not generally considered an element of poetic form or structure. Instead, it is more often thought of as an extra poetic flourish. The use of assonance in poetry is generally considered to give the poet more creative leeway, and it can allow the poet to create an illusion of structure in poetry, which does not typically follow poetic conventions such as form or structure.In the poem â€Å"He who sleeps in my lap†, consonance are commonly found with s form. Some end in s and when you hear the tone or th e voice of the poem, s letters are commonly found. For example; the words sleeps, loves, someone, else, says, is, needs, disagree, grows, sleeps, sigh, loves, someone, else, still, sleeps, innocent, slaughtering, wish, wakes, and shall in the poem had more s sounds which gives it the quality of sadness and sorrow. It gives the audience attention and also for the audience to stay tuned in the poem. Assonance in the poem are found in the form of o, a, and e sound.O sounds like someone, knowing, loves, on, on, of, argue, grows, woman, on, on, knowing, innocent, and slaughtering. A sounds like lap, Loves, someone, a man, and, a, man, a, and, disagree, and, lap, sigh, but, lap, not, that, am, one, up, that, shall, And, I, I, tired, until, and night. Even though most of them were not spelled as †a†, they still have this quality of sound holding the a tone. E sounds like friend, sleep, else, He, says, he, is, needs, we, he, sleeps, this, chilly, he, else, still, sleeps, gently, here, wicked, wish, when, he, wakes, bed, dream, and his.All of these words might not have similarities in the spelling but still have a, o, and e sounds similar to our senses of hearing. They all give the sense and flow of softness and smoothness in the poem. It gave the poem a quality of vowel sounds giving the poem a dense and smooth flow. Imagery is an important tool in poetry. When you hear the term imagery, you might think of visual images. Imagery, however, can and should involve at least one of the five senses: sight, sound, smell, touch, and taste.Visual imagery includes the senses of sight, sound for auditory imagery, smell for olfactory imagery, touch for tactile imagery, and taste for gustatory imagery. Good poetry is generally rich in imagery. The reader can imagine actually seeing or hearing or touching the things described. Imagery shows rather than tells, which is important in good poetry. Imagery is often used in a poem to evoke emotions in the reader. A poem which describes a dark sky and oppressive, heavy air gives us a sense of foreboding. A poem about a braided rug on a polished floor, the color of honey and a crackling fire gives us a cozy, homey kind of feeling.Every poem has imagery. It is the characteristic of the poem that makes it colorful and interesting. It makes the poem livelier and it pushes the reader to use his or her imagination. In the poem, visual, auditory and tactile are commonly found. Lines like â€Å"loves someone else†, â€Å"on this chilly night†, and â€Å"I shall be his dream† are visual imageries found in the text. The phrase â€Å"loves someone else† is considered as visual because it make you wonder who this woman really is and how she looks like. Next is the line â€Å"on this chilly night† which is very visual because you can imagine a night with a cold atmosphere.Lastly, the words â€Å"I shall be his dream† which is visual because when you dream you see things and p ictures popping on your mind and you see the involvement of imagination. Auditory imagery are also found in the line â€Å"he says he is a man, and a man needs a woman. And I disagree, we argue until he grows tired of talking, and I sigh† because there is an involvement of sounds. For instance when we argue, we speak and speaking involves producing sound which is considered as auditory. Same as the poem, if we were about to imagine it, there is an involvement of sound.Tactile sensation or imagery on the other hand is the involvement of touch. For instance the sentence, â€Å"He is tapping your seatmate. † is a tactile imagery. There is an interaction that takes place. In the lines â€Å"who sleeps on my lap†, â€Å"and sleeps on my lap†, and â€Å"but still sleeps gently on my lap†, you can see or imagine the interaction between the two individuals and there is a sensational touch involved. Sleeping on the lap of a person is thoroughly considered a s tactile sensation. (references: http://www. wisegeek. com/what-is-assonance. htm http://www. wisegeek. com/what-is-consonance.htm http://voices. yahoo. com/the-imagery-poetry-1036321. html) Every poem consists different qualities of figures of speech. Each of them has its unique way of making the poem interesting and attractive. The point of figures of speech in poetry is to give vividness or heighten the beauty of its style. Commonly words are employed in a nonliteral sense for special effects. In order for a poem to sound elegant certain figures of speech are applied like metaphor, hyperbole, synecdoche, simile, apostrophe, Chiasmus, Antithesis, Anaphora, alliteration, Ellipsis, irony and etcetera.These figures of speech convey meanings or certain messages that are obfuscated in the language so that the reader can interpret multiple meanings from the verse. As for the poem â€Å"He who sleeps on my lap†, many types of figures of speech are used to make the poem vivid, ele gant, attractive, interesting and beautiful and these are the following; alliteration, anaphora, caesura, ambiguity, and enjambment. As you can see in the line â€Å"My friend who sleeps on my lap loves someone else†, the repetition of the word â€Å"my† is an anaphora.Moreover, in the line â€Å"He says he is a man and a man needs a woman and I disagree†, there’s also a repetition of the words â€Å"he† and â€Å"a man†, making it an anaphora. Anaphora is the repetition of the same word or phrase. Another figure of speech is ambiguity which is a word, statement, or situation with two or more possible meanings. For example, the lines found in the poem such as â€Å"he who sleeps on my lap† may give two or more meanings depending on the point of view of the reader. Caesura is also found in the poem.It is the rhythmic break or pause in the flow of sound which is commonly introduced in about the middle of a line of verse, but may be vari ed for different effects. Usually placed between syllables rhythmically connected in order to aid the recital as well as to convey the meaning more clearly, it is a pause dictated by the sense of the content or by natural speech patterns, rather than by metrics. It may coincide with conventional punctuation marks, but not necessarily. In the line â€Å"And I sigh†, it pauses and takes a break and the flow of sound stops and resumes.Lastly, a figure of speech which is enjambment is also found in the middle and in the last phrase of the poem. Enjambment is the running-over of a sentence or phrase from one poetic line to the next without terminal punctuation; the opposite of end-stopped. They are found in the phrases â€Å"that I am here slaughtering one wicked wish that when he wakes up I shall be his dream† and â€Å"we argue until he grows tired of talking and sleeps on my lap on this chilly night†. They run-over without pausing and without terminal punctuation. It didn’t have punctuation instead it goes on continuously. The title, â€Å"He who sleeps on my lap† may seem to have a literal meaning. It could mean that if they have some time alone, they huddle together and be in that position as the literal meaning of the title suggests. But concerning on how the author delivers the poem, the title might mean something else, something deeper. The phrase, â€Å"Sleeps on my lap† could suggest the closeness that they are sharing with one another. It may represent the feeling of comfort when they are together.It could also show that there is a bond between them, that they are close enough for the man to be able to sleep in his lap. That is a show of intimacy. The persona wants to talk about his loved one but he doesn’t want to specifically say the name so he uses the pronoun â€Å"he†. The title is secretive because it does not reveal who exactly is sleeping in his lap. We know it is a man because of the pronoun â€Å"he† but we do not know his exact relationship or how close he is to the writer of the poem. One can assume that usually the one who sleeps on the lap is a woman.So, it is kind of unusual to find out that it is a man. By the use of the pronoun â€Å"he†, there is already an innuendo that this does not talk about a boy-girl relationship. As we started to analyze the title, it seems as if it implies that a person could be close to you and yet not really know you inside and out. From the outside looking in, it looks like a love story. But when you’ve read it completely, you will see that it is not just an ordinary love story. â€Å"People tend to hide their true selves just to satisfy society’s demand on gender. †

How the Bill of Rights Affects My Life

In 1791, the first ten amendments to the Constitution of the United States, also known as the Bill of Rights, become ratified. The Bill of Rights contained freedoms that Americans held to be their inalienable rights, and were so important that before ratifying the Constitution many states insisted on a promise of amendments guaranteeing individual rights. It was created to set limitations on the power of the United States government, protecting the natural rights of liberty and property. The Bill of Rights affects every Americans life, in many different ways: it sets standards for people to live by, it gives us the right to be citizens, and it also gives us freedom of speech. The Bill of Rights gives citizens freedom, but it also crosses the line between right and wrong. It punishes those that have done wrong, and rewards those that deserve it. It basically sets boundaries, not just for the lower or middle class, but for everyone. It reminds me of the Ten Commandments; rules are set for the people of the land, and when those rules are broken, justice is served. The Bill of Rights also gives us the right to be citizens of the United States. Not just anyone can become an actual citizens, most aliens in the U. S. are illegal. Why? Because the Bill of Rights put a stop to them becoming legal; and while that has its positives and negatives, I believe that it’s a good thing that not everyone can become a citizen of our great nation. The culture, the history, the population, all of it would be different if just anyone was allowed in. I wouldn’t be the person that I am today. Lastly, the Bill of Rights grants us the freedom of speech. The liberty to speak our minds and say what we need to say. In so many countries freedom of speech is banned, and here, sometimes even I take it for granted. Freedom of Speech is saying what you believe needs to be said, whether good or bad, without being punished for it. So, as one can see the Bill of Rights not only affects my life, but it also affects the lives of others around me. We the people are so blessed to be citizens of this nation, and to think that our ancestors (somewhere way down the line) were the great minds that created the Bill of Rights. The Bill of Rights sets standards for people to abide by, it grants select people to become citizens, and it gives us the freedom of speech; but, those are just the highlights and there’s more to that book than just its cover.

Activities of Youth for Environment in Schools Essay

Background of the Study Pursuant to its promising mission and vision, the Department of Education (DepEd) for years, has been implementing and adhering numerous means and methods to improve and empower the quality of education in the Philippines: be it a new alternative teaching method or a new policy that shall formalize education or any possible way. One of the DepEd’s accredited organizations is the Youth for Environment in Schools Organization (YES-O) with the mission: to preserve and conserve our natural resources through environmental awareness of the community resulting in their active involvement on environmentally-related issues to achieve sustainable development and to protect mother nature; and vision: the Youth for Environment in Schools-Organization as an effective and respective school- based environmental organization linked with the agencies/ institutions for conservation and preservation of natural resources towards sustainable development. (DepEd Region V) Article XVIII: Mandated Projects and Activities of Youth for Environment in Schools-Organization’s Constitutions and By-Laws for School Year 2010-2011 includes the projects and activities that YES-O should implement through the School Year 2010-2011. The study aims to determine whether the activities and projects stated in Article XVIII of YES-O by-laws has been implemented throughout the school year 2010-2011. Specific Questions: 1. What is the mission and vision of YES-O in the Bicol Regional Science High School for the School Year 2010-2011? 2. What are the projects, programs and activities implemented by Youth for Environment in Schools Organization as indicated on their accomplishment report or year-end reports in accordance of Article XVIII: Mandated Projects and activities? 3. Which among their projects, programs and activities in accordance to the mission and vision indicated in the Article XVIII which is not implemented? 4. What are the factors affecting the implementation of Article XVIII of Mandated projects and Activities? Significance of the Study The Article XVIII: Mandated Projects and Activities which is stated in YES-O By-Laws states that the Youth for environment in Schools- Organization shall be required to implement, conduct or attend the following programs, projects, and activities; namely, clean-up drives, waste management, segregation and recycling, awareness campaigns, symposia or training, nursery establishment, tree planting activities, fun run and Youth for environment Summer Camp. Through this, the researchers will analyze the year-end report of YES-O in BRSHS school year 2010-2011 to determine whether all the mandated projects and activities stated in Article XVIII of YES-O by- Laws were implemented through the school year. Teachers, students, officers of Youth for Environment Schools- Organization and other organization will be benefited with this study through the improvements of their projects and activities. Also, through this study the researchers will be able to determine the factor that affects the implementation of the projects and activities. With this, other organizations including YES-O would have solutions to those factors and can have better improvements with their programs and activities. Scope and Limitations The study will only focus on the implementation of Article XVIII: Mandated Projects and Activities of Youth for Environment in Schools Organization (YES-O) of Bicol Regional Science High School (BRSHS) through the school year 2010-2011. The study aims to determine whether all the mandated projects and activities stated in Article XVIII was implemented by YES- O through the school year 2010-2011. Also, the study aims to determine the factors affecting the implementation of Article XVIII of YES-O by-laws. Conceptual Framework Article XVIII Mandated Projects and Activities The Youth for Environment I Schools- Organization (YES-O) shall be required to implement, conduct or attend the following programs, projects and activities; namely, clean-up drives, waste management, segregation and recycling, awareness campaigns, symposia or training, nursery establishments, tree- planting activities, fun run and Youth for Environment Summer Camp. Vision The Youth for environment in Schools organization as n effective and respective school-based environmental organization linked with the other agencies/ institutions for conservation and preservation of natural resources towards sustainable development. Mission To preserve and conserve our natural resources through environmental awareness of the community resulting in their active involvement on environmentally related issues to achieve sustainable development and to protect mother nature. Chapter 2 Review of Related Literature and Studies The Department of Education (DepEd), the Commission on Higher Education (CHED), and the Technological Education and Skills Development Authority (TESDA), in coordination with OCD, the National Youth Commission (NYC), the Department of Science and Technology (DOST), the Department of Environment and Natural Resources (DENR), the DILG- BFP, the Department of Health (DOH), the Department of Social Welfare Development (DSWD), and other relevant agencies, shall integrate disaster risk reduction and management education in the school curricula of secondary and tertiary levels of education including the National Service Training Program (NSTP), whether private and public, including formal and non-formal, technical-vocational, indigenous learning and out-of-school youth congress and programs. (Sandra C. Velacruz,2011) It is important to put a prime on disaster risk reduction and management. When our systems are efficient, it increases and enhances human security. Republic Act No. 10121 also known as the Philippine Disaster Risk Reduction and Management (DRRM) of 2010 strengthens the Philippine disaster risk reduction and management framework, institutionalizes the National Disaster Risk Reduction and Management Council (NDRRM), and appropriate funds for the use of its implementers. It calls for the development of a framework that taps the different sectors, agencies, and communities that will address disaster risk reduction and management concerns. (Sandra C. Velacruz, 2011) The Department of Education (DepEd), in partnership with the Department of Environment and Natural Resources (DENR), establishes the Youth for Environment in Schools Organization (YES-O) as the only recognized co-curricular environment club or organization in the school with the main and primary programs or projects for the environment on ecology in the said organization. (DepEd, 2003) The Youth for Environment in Schools Organization (YES-O) is the youth arm of both Department of Education (DepEd) and the Department of Environment and Natural Resources (DENR) to heighten pupils and students’ participation and action towards environment protection and conservation at the school level. As a co-curricular organization, it shall implement programs, projects, and activities that address various environmental issues and concerns such as global warming, climate change adaptation, deforestation, watershed protection, disaster risk reduction, among others. (Yolanda S. Quijano, 2010) The Regional and Division Education Supervisors in Science, as Regional and Division coordinator respectively, shall lead, coordinate and monitor the conduct of activities pertinent to the Youth for Environment in Schools Organization in the respective areas of jurisdiction. The Science Department Head/ Coordinator and Teacher, herein designated as School –based Moderator respectively, shall lead operate the Youth for Environment in Schools Organization (YES-O) activities in the school level with the guidance of School Head/ Principal. (Edilberto C. De Jesus, 2003) In view of the increasing global concerns for environmental action against threats to mother earth and consequent need to consolidate all efforts in safeguarding, protecting, and conserving the environment, and pursuant to the Department of Education order No. 72, s. 2003 on the establishment of the Youth for Environment in Schools Organization (YES-O), the Department of Environment and Natural Resources (DENR) is announcing the Thrusts and Activities of the Youth for Environment in Schools Organization (YES-O). (Vilma L. Labrador, 2007) The Youth for Environment in Schools Organization (YES-O) on its partnership with concerned government and non- government organizations undertake tree planting and growing, awareness campaigns and symposia on Environmental Issues and Actions, Outreach programs, Waste management, Segregation, Recycling and Entrepreneurship programs, watershed Protectin and Conservation, Environmental/ Science Camps. (Vilma L. Labrador, 2007) The Youth for Environment in Schools Organization (YES-O) which is one of the Department of Education accredited organization helps to strengthens the government program concerning global warming, climate change, adaptation, reforestation, watershed protection, and disaster risk reduction. The Youth for Environment in Schools Organization (YES-O) is advised to conduct the activities in increasing global concerns for environmental action against threats to our planet in partnership with the government agencies such as the Department of Environment and Natural Resources (DENR) . Chapter 3 Methods of Research and Procedures Methods of Research The method of research used in the study is the descriptive method, specifically the content analysis. Content analysis focuses on the documentary materials that shall be analyzed. The documents to be analyzed are the year-end report or the accomplishment report of the Youth for Environment in Schools Organization (YES-O) for the school year 2010-2011. The programs, projects, and activities which were stated in Article XVIII: Mandated Projects and Activities of Youth for Environment in Schools Organization will be the basis for the analysis of the year-end report. The year-end report of the YES-O contains the projects, programs, and activities which were implemented in the school year 2010-2011. Method of Collecting Data and Development of the Research Instrument The researchers will conduct interviews with selected members and non-members of the YES-O and its officers in Bicol Regional Science High School. Interview Schedule will be the instrument to be used during the interview. This will include specific questions on how the YES-O implemented the mandated projects and activities which are stated in Article XVIII of the YES-O Constitution and By- Laws. Sampling Design The study will determine if the programs, projects, and activities stated in Article XVIII of the YES-O Constitution and By-laws for the school year 2010-2011 are implemented through analyzing their year-end report or accomplishment report. The organization has forty-three members, twenty of them will be chosen through random or lottery sampling. This type of probability sampling is used so that everyone in the population has equal chance of being selected to be included in the sample. Since the population has no differentiated levels or classes, pure random sampling is used. The researchers will conduct three separate random samplings for the YES-O members and non- members. The size of the population for the YES-O members is forty- three (43) and the study population is twenty (20). For the non-members of YES-O, the size of population is one hundred thirty- one (131) and the study population will also be twenty (20) and for the officers, the study population is seven (7). Statistical Treatment The researchers conducted an interview with the members, non-members, and officers of the Youth for Environment in Schools- Organization (YES-O). With this, the researchers will use tables and other graphical forms for the interpretation of data as statistical treatment. Interview Schedule 1. Are you aware of the mission and vision of the YES-O? ____ Yes ____ No If yes, what do you think are the mission and vision of the YES-O? 2. What are the projects, programs and activities conducted or implemented by the YES-O that you are aware of? 3. How satisfied are you with the programs and activities of the YES-O for the school year 2010-2011? ___ Very satisfied ___ Satisfied ___ Poorly satisfied ___ Not satisfied 4. Do you think the projects, programs and activities implemented by the YES-O in the school year 2010-2011 would benefit the students, teachers, the school, and other organizations? ___ Yes ___ No 5. What do you think are the benefits of the students, teachers, the school, and other organizations from the implementation of the projects, programs, and activities by the YES-O? 6. What do you think are the factors affecting the implementation of the programs, projects, and activities of the YES-O? Chapter 4 Results and Discussions The study shows the implementation of Article XVIII: Mandated Projects, Programs and Activities of Youth for Environment in Schools Organization in the school year 2010-2011. The researchers had conducted interviews with the members, non-members and officers of the Youth for Environment in Schools Organization to determine if the programs, activities, and projects were implemented throughout the school year 2010-2011. The tables below show the results of the interviews: The interview shows that among the twenty selected members of the YES-O, three are aware of the mission and vision, while seventeen of them are not. On the other hand, four of the twenty non-members are aware of the mission and vision, and sixteen of them are otherwise. Ninety-five percent of the YES-O and non-YES-O members convey that the students, teachers, school and other organizations can be benefitted by the projects, programs, and activities implemented by the YES-O while 5% of the said that there is no benefit. On the other hand, 100% of the YES-O officers say that the students, teachers, school and other organizations can be benefitted by the projects, programs, and activities implemented by the YES-O. From the interviews with the YES-O and non-YES-O members, and the officers of the organization, environmental awareness is the most identified benefit with 15 responses from the members, eight responses from the non-members, and three from the officers. The budget for the projects of the YES-O has the highest number of responses from the members, non-members and officers, with 14, nine and five, respectively. Five YES-O officers also cited the factor of time and schedule. Article XVIII: Mandated Projects and Activities includes clean-up drives, waste management, segregation and recycling, awareness campaigns, symposia or training, nursery establishments, tree-planting activities, fun runs, and the Youth for Science and Technology Environment Camp (YSTEC). In the YES-O accomplishment report for school year 2010-2011, all projects and activities stated in article XVIII are included, except for the waste management, segregation and recycling and nursery establishments. The interview results show that the students are all aware of all the projects and activities stated in article XVIII. SUMMARY, CONCLUSIONS AND RECOMMENDATIONS Summary The main purpose of the study is to determine if the projects, programs and activities held by the YES-O is in accordance to Article XVIII: Mandated Projects and Activities of the constitution and by-laws of the YES-O. The method of research used is the descriptive method, specifically the content analysis. Based from the results of the interviews, all the activities stated in Article XVIII, except for waste management, segregation, recycling and nursery establishment are implemented. Conclusion With reference to the results gathered, it can be concluded that the clean-up drives, awareness campaigns, symposia or training, nursery establishment, tree-planting activities, fun run, and Youth for Environment Summer Camp stated in Article XVIII: Mandated Projects and Activities are implemented by the YES-O school year 2010-2011, while the waste management, segregation and recycling and nursery establishment are not implemented based on their constitution and by-laws. Recommendations The researchers recommend that researches on future YES-O year-end reports be conducted in order to strengthen the foundation of this study. The researchers further recommend conducting studies to answer why most students are not aware of the mission and vision of YES-O.

The Texas Judicial System Essay Example | Topics and Well Written Essays - 1250 words

The Texas Judicial System - Essay Example One of the most complex elements of the judicial system is that there are two distinct systems - federal and state, even though most of the cases are filed in state courts. Texas' system is based on confusing array of courts with overlapping jurisdictions and has the double court system even at the highest appellate level. The Texas Supreme Court has nine members and is the last resort in civil cases. The nation has much criticized the Texas judicial system, especially for the large campaign contributions during elections of the state judges and high execution level, however, in overall the system is not very effective effective. In 1822, the first provisional justice of the piece in Texas has been appointed - Josiah Bell appointed by Stephen Austin. Shortly after the revolution, the Spanish law has been replaced by the Constitution of the Republic of Texas under which the judicial power was focused in Supreme Court. The state was divided into judicial districts - each county had the court and the judge elected by popular vote. However, the chief justice of the state was elected by the ballot of the houses of Congress. The justice of the Supreme Court were elected by the governor with the consent of the Senate, however, in 1850 the offices were made elective (Braden 47). In 1876 additional appellate court of the last resort was established while the Supreme Court did not review the decisions of the Court of Appeals. Within the next decade, the intermediate level of appeal courts was established. In 1891, the Court of Appeals became the Texas Court of Criminal Appeals with the jurisdiction over criminal cases appeals from district and county courts. Today there are three levels of the courts, including district, county and inferior. Moreover, there is no uniform jurisdiction among the levels and it is necessary to examine the statutes of each. There are also courts of appeals and two courts of the last resort. Inferior courts include justice and municipal courts which have the most uniform jurisdiction in the state. The traffic offense cases are filed to inferior courts - they collect fines and are the revenue producers. Counties with more than 30,000 population have from 4 to 8 precincts - each having one justice of peace serving for the term of 4 years. Justice of the peace courts are filed criminal offenses punishable by fine (not more than $5,000). Justice of peace also serve as the magistrates and can issue warrants to arrest and search (Braden 60-68). Municipal courts are established in more than 800 cities and have more than one judge. The city's governing body appoint the judges of municipal courts, even though some of the judges are elected by the voters. Municipal courts are not courts of record and have jurisdiction over city ordinances violations punishable by fines. The county courts are divided into two systems: constitutional courts and statutory courts. Constitutional courts have jurisdiction over the inferior courts and criminal jurisdiction over the misdemeanors and civil matters. The judge of the constitutional court has legislative and executive functions and serves the term of four years. The statutory county courts have jurisdiction over civil, family and criminal matters, even though it varies throughout the state. District courts are trial courts and have jurisdic

Summer school Personal Statement Essay Example | Topics and Well Written Essays - 500 words

Summer school Personal Statement - Essay Example When I studied in junior classes, I understood that I love photography. But I did not have a camera. I just watched nice pixes and admired their beauty. Fortunately, now I have a camera, so in free time I can do what I really like. Thanks to my hobby, I met new interesting people and even found good friends. Communicability is one of my positive qualities. Also, I consider myself as responsible and serious person. At school teachers and classmates always can count on my help. I hope that these qualities will help me to become a businessman. In addition to this, to implement such goal I need to improve my leadership qualities. Furthermore, I like writing. When something catches my attention, I want to incarnate it not only in the form of the photographs. I want to write on the paper what I see and feel, and it is great to show the emotions in this way. I try to dream up, because I want my poems and stories are more interesting and exciting. The first acquaintance with your courses began from collecting particular information about it. I can say that on your courses I will be easy to get knowledge. I am sure my teachers will be real professionals. Moreover, I will be able to study with people, who will have similar interests with me. So we will discuss the different details and share our knowledge. Thus, I want to attend the Summer Challenge program to improve my skills. I am sure that they will make me more confident person, who preparing for a new phase of the life after graduation. No doubt, this year is really hard for me. I will have to pass exams and go to university. Before entering I must completely be confident in my knowledge. In conclusion, I would like to say that if I attend your courses, I promise to be a worthy member of the team. I do not want to miss the chance to help myself. Ill try to be positively adjusted and strong. My efforts will not be in vain. I will be available for interview at any time after a graduation my school. Also, I will

The Spring Gala Concert, Featuring the USA Percussion Ensemble, USA Essay

The Spring Gala Concert, Featuring the USA Percussion Ensemble, USA Steel, and the World Music Group - Essay Example This paper illustrates that the opening piece in the Spring Gala Concert was David Skidmore’s ‘Unknown Kind’. Skidmore is a relatively young composer having been born in 1982. Still, his compositions have been regularly performed around the country and at universities. His composition ‘Unknown Kind’ was originally performed at Carnegie Hall in 2007. While the author enjoyed the composition itself it ran counter to many of my expectations. The researcher had been expecting something more along the lines of traditional classical music, but the composition was slightly minimal and experimental. Still, it set a unique tone for the rest of the concert, as the rest of the compositions continued a slightly experimental theme. The ‘Unknown Kind’ composition was followed by a performance of Shostakovich’s ‘intermezzo’. This work fell along more traditional classical lines. This was perhaps the piece the author enjoyed the most as it balanced these classical elements with a sort of offbeat tone. David Maslanka’s ‘Crown of Thorns’ followed this piece. This was a highly minimal piece and during the performance, the author witnessed a young child dozing to sleep. The researcher didn’t share the child’s boredom, however, and after a period he came to appreciate the eccentricities in the work, as they offered an escape from run-of-the-mill type tonality. The intermission followed the conclusion of this piece.

Correlational Research Paper Example | Topics and Well Written Essays - 250 words

Correlational - Research Paper Example able I choose from the study of our course while being able to make sound decisions at the workplace is the variable I choose as part of the workplace demands of a 20th century employee. I choose these two because both variables are interrelated. Having commitment in the workplace would allow one to have more ownership and a sense of responsibility towards his/her job which is a very important factor that will allow one to extract almost all possible solutions to a problem instead of jumping into the most convenient game plan that is available (Cognitive Demands of the Workplace, n.d.). On the other hand, a workplace that allows an employee to have a free hand in making decisions will increase the commitment an employee has of a company because he or she feels heard and treated as an asset that could do something beneficial to the business. Having seen the strong connection between both variables, applying the results of this survey in the workplace would definitely produce a generation of workers who would initiate breakthroughs instead of just going through the daily motions of delivering what is expected of them, would try hard to over deliver with or without a promise of an additional compensation, and lastly, would fight for any opportunity to close a deal like it was their own business even when most of the time a closed sale does not directly benefit an employee. Media, D. (n.d.). Factors Affecting Employee Performance | Chron.com. Small Business - Chron.com. Retrieved February 6, 2013, from http://smallbusiness.chron.com/factors-affecting-employee-performance-978.html Cognitive Demands of the Workplace (n.d.). LDAO. Retrieved February 6, 2013, from

Recruitment and selection for an IT manager&#8207 Essay

Recruitment and selection for an IT manager‏ - Essay Example It has once been said that the human resource in an organization can either make or destroy the organization. If the people factor of an organization is well managed then success is evident and the opposite is also true. The human resource department has the responsibility of hiring and firing employees, paying, controlling, disciplining and awarding employees (Williams, 2001). The department controls and manages the people factor in an organization by setting policies that regulate and direct the human resource. These policies often have a regal implication. The implication may be skewed to the positive thereby enabling the hiring and maintenance of an efficient workforce. However, the policies may be skewed to the negative thereby posing a potent legal risk for the organization. This paper seeks to highlight the implication of human resource policies that rely on positive action as a means of means of recruitment and selection (Kay & Banfield, 2008). Human resource policies may be construed to refer to the set of systematic codified decisions institutionalized by and organization to aid in the administration of the human factor in the organization. The policies also aid in the management of performance, management of employee relations and the human resource planning function. ... Employee expectations of the company Company expectations of the employees Nature of the organization The working of policy and procedure in the organization Acceptable and unacceptable behavior Penalties and repercussions of unacceptable behavior The organization therefore uses these policies to hire workforce. The policies differ from one organization top another. The hiring process starts from the advertisement of the vacancy to the preferred candidate being given the letter of appointment (Transit Cooperative Research Program et al, 2002). Using the policies, each organization has its individual strategy that it uses to hire the best and highly competent workers. This paper seeks to highlight the recruitment and selection strategy that can be applied in the recruitment of an IT manager. Amongst a myriad of strategies, the in-house recruitment strategy is discussed and the entire process highlighted as well thereby showing its pros and cons. The paper will start with offering a background to the recruitment and selection strategy before submitting a critical review of recruitment and selection strategy i.e. the in-house recruitment strategy. 2.0 Background to the Recruitment and Selection Strategy The in-house recruitment strategy is often preferred by majority of the organizations. It often employed by the larger employers who prefer to carry out their own in-house recruitment (Williams, 2001). They do this using their human resource departments sometimes in coordination with recruitment agencies. In-house recruiters often advertise job positions that are vacant mostly on their official website or any other media

Management Challenges by HRM managers Essay Example | Topics and Well Written Essays - 1500 words

Management Challenges by HRM managers - Essay Example This paper illustrates that for the past four or five decades, the competition in the market has reached its intense possible levels. The market is becoming a ruthless place where there is no room for mistakes. Increased customer awareness, technological advances, globalization, ethical concerns, new competitors, and many other factors made life a tough job for many firms. In this scenario, they had no choice but to find ways through which they can possibly reduce their costs and increase their productivity at the same time. This started a new revolution in the field of management that asked managers to increase the productivity of their employees make sure that they work to their full potential in an effective and efficient manner. â€Å"High-performance working† and â€Å"performance management† are the products of this same ideology. The rest of this paper focuses on how human resource managers can implement â€Å"high performance working† in their company. Th ere has been a lot of research on this topic and tons of data is available in this regard. Moreover, high-performance working has several possible dimensions. This paper focuses only on a few those that are vital factors in the eyes most of the authorities. Employee motivation is one of the foremost sources of increasing employee productivity. It is quite understandable that highly motivated employees in most of the cases are the highly productive ones. Google has been bearing enormous costs for motivating its 19,865 employees. Insurances, chefs, sick leaves, parental leaves, transport facility, tuition reimbursements, on-site facilitates of a gym, saloons, car wash, saloons, swimming pools and many more are just a few to mention. By doing all this, Google has just one thing in mind, employee satisfaction. Google’s HR people seem to understand and have full faith in the fact that â€Å"employee satisfaction is the prerequisite of customers satisfaction†.

Casestudy Deepwater Essay Example | Topics and Well Written Essays - 500 words

Casestudy Deepwater - Essay Example Based on a report by the National Commission regarding the oil spill on 5th January 2011, it was discovered that these three organizations made an attempt to work much more cheaply; this triggered the onset of the explosion and thus ensuing leakage. â€Å"Whether intended or not, majority of the decisions made by BP, Halliburton, and Transocean escalated the threat of the Macondo blowout while simultaneously saving them plenty of time and money.†The government along with many other organizations in charge of the case tried to get to figure out the truth about who is really to blame. All the above mentioned organizations, BP, Halliburton, and Transocean should indeed be held accountable for the Deepwater Oil Spill accident. Supposedly, it was not intentional. However, there were severe consequences as a result and all three had an active role to play in it. Earlier on, BP released a statement stating that, even prior to the completion of the investigation by the commission, BP had incorporated substantial and adequate changes designed to enhance safety as well as risk management. To this, Transocean responded by blaming BP for arriving at decisions before the actual occurrence of the explosion and the government officials for conceding the decisions. According to Halliburton’s report, it was merely executing the orders of BP when it actually injected the cement into the well’s wall. It went further to criticize BP for its undeniable failure to carry out a cement bond log test. Precisely, BP was accused of nine flaws. In my opinion, they should all be held responsible for the incident because each had a role to lay in it. The penalty should vary based on the magnitude of one’s shortcomings though. In my opinion, there is nothing more important than safety. Safety helps to keep individuals alive and healthy. In every organization, each operation or process should only be carried out in the event that safety is ascertained. For business, the issue of safety

Hats & ornament Essay Example for Free

Hats ornament Essay Hats have been the ornament for the head for a long time. It is difficult to pinpoint exactly when the first animal skin was placed over a head as a protection against the elements. (Hatsuk. com). In 1529, the word â€Å"milliner† came out as the terms used to point to the maker of women’s hats. The bonnet also dominated as the most popular of women’s headgear (Hatsuk. com). Early in the 1900s most of the hats that were getting to be popular were huge and adorned with flowers, feathers and tulle. Meanwhile, by the mid 1920’s the hair of women became shorter hugging the head like helmet (Hats. Hatsuk. com). During the 1960s, the hat now was overtaken by wigs and hairdressers and both men and women knew that they could achieve a less formal look so that the hat was a temporary casualty (Hats. Hatsuk. com). These old hats can be really valuable as they are considered antique pieces. Yet if anyone would like to wear a hat, then that could also be used today during parties and shows. Audrey Hepburn’s hat can be adapted in several ways today that will still appear to be fashionable. Hepburn was a good model of different kinds of hats then as she was a fashion icon during her time because she had a very simple nature which until now influences one’s fashion choices. Hepburn’s most popular hat pulled to tilt to one side can still be used today as asymmetrical lines are now the â€Å"in† thing. (Audrey Hepburn’s Hat Collection). Charlie Chaplin’s hat is by far the one most popular then but can be used in the more informal gatherings of businessmen. It is most recognizable when it is worn right putting some dignified look to the wearer. The hat must be worn by tall men so that they will not be gleaned as too tall to wear it. Indeed, in wearing hats, one must decide what kind of look is most appropriate. Once the look has been decided on, there is a need to see what kind of hat would actually match that. Wearing hats would also depend on what kind of hat would match a person’s character. The hat can be replaced with an improvised hat that achieves most changes and which is minimal of the classic look. That is right if one wants an alternative look. Meanwhile, a ball cap is way too rugged for a hat for work that would be welcome for a person (How to Pick a Hat that Matches your Personality). Another way of wearing these hats that one would look into is the color. Since each color evokes different moods that the hat conveys. Meanwhile, Audrey Hepburn was a good model of different kinds of hats then as she was a fashion icon during her time because she had a very simple nature which until now influences one’s fashion choices (Audrey Hepburn’s Hat Collection). These hats have been modified in different ways yet can still be used as it appears to be most fashionable. REFERENCES Audrey Hepburn’s Hat Collection. Retrieved March 16, 2009 at: http://www. chinadaily. com. cn/life/2009-02/20/content_7496617. htm Old Hat still in vogue. Retrieved March 16, 2009 at: http://www. brisbanetimes. com. au/news/fashion/old-hat-still-in-vogue/2007/05/30/1180205302606. html Old Hat still in vogue. http://www. brisbanetimes. com. au/news/fashion/old-hat-still-in-vogue/2007/05/30/1180205302606. html Old School Hat Still in Vogue. http://www. talkncafe. com/Lifestyle-Classroom/Old-school-hat-still-in-vogue. html Hats. Retrieved March 16, 2009 at: http://www. answers. com/topic/hat Hats. Hatsuk. com Retrieved March 16, 2009 at: http://www. hatsuk. com/hatsuk/hatsukhtml/bible/history. htm How to Pick a Hat that Matches your Personality. Retrieved March 16, 2009 at: http://www. wikihow. com/Pick-a-Hat-that-Matches-Your-Personality

March of Dimes Essay Example for Free

March of Dimes Essay March of Dimes Franklin D. Roosevelt, who was an unfortunate victim to polio, created the March of dimes in 1921. Polio started in 1916 and mostly infected children, killing thousands and paralyzing many. Though we have beat polio, March of Dimes still continues to help research to make babies healthier across America. The story behind the name â€Å"March of Dimes† is that had the idea that we should try to cover the White House lawn with dimes for polio research. Many people came from far and wide to put dimes on the White House lawn. This is were March of Dimes got it’s unique name. The mission of the March of Dimes is to improve the health of babies by preventing birth defects, premature birth, and infant mortality. They do this through research, community services, education, and advocacy to save babies’ lives. They help through research by funding for research to find cures and new health benefits for babies. They help through community services by raising money for babies in need or the research itself. They also help through education by educating mothers-to-be on how to handle a baby with birth defects or that is premature. They also help through advocacy to save babies’ lives by saving every baby they can and never giving up on any cause. All the people who help the March of Dimes are helping more babies have a fighting chance for life. People can get involved in many different ways to help March of Dimes. People can volunteer to do community service or talk to mothers on advice. People can also donate money strait to the organization. People can also get involved in their community activities like their March for Babies, Mothers March, and other events. There are so many ways to get involved and help the community. It also makes you a hero to so many babies that you helped save their lives.

The Shifting Marketing Communications Model Marketing Essay

The Shifting Marketing Communications Model Marketing Essay Integrated marketing communication is a conceptual tool which aim for a marketing campaign, by a carefully coordinated apply to various communication disciplines. The combination of theses disciplines provide a clear, consistent and compelling message for the organisation and its product. Integration has always been an important successful attempt for the early organisation to bring a consistent message of all executable promotional tools during mid 20th century. The change in marketing communication landscape may result IMC become more and more difficult to achieve, owing to the various change in consumers, marketing strategies and communication technology. In this digital and wireless age, consumers are better informed and communicated ; The marketers realized the dramatic shifting from mass marketing to segmented marketing. The new program are developed for a closer customer relationship; New innovative technology gives more media channels that companies interact with the target audience. Meanwhile, customers are better in control of messages that they choose to send or receive. Over the past decades, the development of information technology has facilitated how people communicate. And the internet has played an important role in social media communication. Based on research, theres an increasing number of internet users. About 569million online users of 9.1% of the world population (2012). The number has increased to 2.27 billion by 2012, which is 33% of the world population. The expenditures rates over performance is under expectation compare to the past. Marketers are mostly challenged by the new digital media. They have to design a better strategy to build a marketing communicators with stronger effectiveness and higher efficiency. More narrowcasting is necessary to achieve the interactive IMC, which allows them keep track on their current and future customers for use of long- term interactive relationships. The internet environment joint the connection between consumer and the media. For instance, specialty magazines, cable television channels, video ga mes, e-mail and social internet. A study stated theres an increasing time spent (63%) on mobile websites and mobile devices compare to 2011. In addition, 43 % of people get access to the social media by smartphones, 16% of people interact using tablet. Among all the promotional profile from traditional advertising, mass media, direct marketing, internet marketing, social media to mobile marketing. thereà ¢Ã¢â€š ¬Ã¢â€ž ¢s an increasing marketing trend towards à ¢Ã¢â€š ¬Ã…“more electronic and digitalà ¢Ã¢â€š ¬Ã‚ . Traditional media possibilities for billabong: Television, explores the brand image through vision, sound and motion. It has a wide coverage over mass-marketing. Television commercial is relatively low cost per exposure but high in absolute cost. It also limits audience selectivity. Billabong is a worldwide brand and it keep expanding the business into other country. Television commercial will be an efficient and effective strategy of market penetration where a company has low client base but strong financial base. Newspapers and magazines are practically flexible; timeliness; good local market coverage; brand credibility; costless. While it is limited by its short life; poor reproduction quality. Its still concern as an effective media for Billabong, as the company keep innovating new products to the market. Posted on a printed media is a cheaper way to deliver their product information to the customer regularly. Outdoor medium such as billboard and poster are advanced in its flexibility; repeatable exposure will help billabong to deliver a strong brand image; wide range of positional selectivity. But it also limited the creativity. Emergent media possibilities for billabong. emergent media is refers to Email, podcasts , digital audio/ media player, mobile communication device (e.g., smart phone) ,instant messaging, interactive web pages , and blogs. By research, the brand Billabong has its majority target audience aged from 12 to 35 years old. And it is a fact that this aging groups are spending more of their leisure time on internet surfing over interacting with traditional media. Hence theres more opportunities that the new media transmit the company image to its potential consumer. At the same time, company has more channels to collect their customer information or feedback instead of only relying on Public Relations Agency. A large company with several brands like Billabong could position itself after analyzing the data. And generate a more suitable promotional strategy to beat the competitors. Billabongs Facebook page was set up with assistance of maintaining a closer relationship with their royalty customer. Billabong get their free advertising spread through the social media at each time their post get linked. Youtube is a possible platform for Billabong to post their video or insert it as an ad to other video. The strate gy is costless and have a efficient spread. Statistics is calculated by Youtube for each individual video for further analysis. Billabongs website is also a profitable platform for advertising, it helps to engage with their email subscribers, so as to build a profitable relationship. Which has proven by a sales of $1.67 billion profit from its website in 2008-2009. Marketers need to ensure the advertising is highly relevant and targeted to their consumer. As people has different attitudes toward social ads. Recent surveyed found 33% people get annoyed when seeing ad on social media if there is no relevant to them, may concern as a waste of time. While 26% of people will have a positive attitude to see the ads posted by friends. Generally, a positive attitude(26%) will follow by an action of share at 15% and product purchasing at 14%. In consequence, advertising is generally aiming for inform, persuade and remind. Both traditional media and emergent media have possibilities for Billabongs advertising. The proper mix using of media would have a higher opportunities in success compare to single focused media. Markers still need to re-examine the media mix regularly as it appears to be shifting. For instance, mass-media costs are rising, audiences are shrinking due to the new electronic media appear. The best solution for them is to supplement the broadcasting traditional media with narrowcasting emergent media. In this case, Billabong will not only introduce their company world-wide, but also engage consumers more fully. Image corporation is important to a companys branding and identity. To achieve the brand uniqueness, company need to be carefully treat on its visual image, product consistency in market place and its identity in social media. Importance of visual image After the completely acquisition of Swedish brand Volvo by Chinese unknown brand Geely (2010). Volvo still keep the production line in Sweden and its original brand logo to maintain the image of Swedish made. They concern the brand image as core value of its company. Maintaining the image also hold the companys labor relations in this scenario. Coca- cola works hard to keep its corporate identity consistent. Its not only about keeping red logo and bottle form but also controlling its product quality at a consistent level. This works in many mind that the drink is from coca-cola not an individual brand product even it is labeling in a foreign language. In April 2009, Telstra launched a 3Rs social-media policy, in regard to Responsibility, Respect and Representation. Telstras employees are encouraged to use the social media as a part of work. They are also required to represent themselves as Telstra employees when introducing new service or products on their personal blog site. The strategy helps the company to achieve direct interaction with its current or future clients. Telstra is building up a brand image that they are well communicated to support the brand profile of leading global communication company.

The Influence of Power in Macbeth Essay -- Corruption of Power

In The Tragedy of Macbeth, the most prevailing theme is the shift in power in the relationships of the central character. The main character of the play, Macbeth, experiences a shift in control of his relationships as he gains more power. Duncan is the most unlikely character to be killed because of his personality, but because he is the King of Scotland, Macbeth loathes him. In the play there is very interaction between Macbeth and Duncan, showing the little time in which Macbeth gets more power. Prior to the witches’ prophecies Macbeth is loyal to Duncan, and would never imagine killing him. After the one of the witches’ prophecies comes to be true, the thought of killing Duncan, Macbeth "yield[s] to that suggestion / whose horrid image doth unfix my hair / and make my seated heart knock at my ribs," showing that he originally would never imagine killing Duncan. (1.3.146-148) Partly because of Lady Macbeth’s suggestion his "vaulting ambition" is starting to take over, and he begins to take into consideration killing Duncan. (1.7.27) Macbeth however, does not feel confident in killing Duncan, giving himself reasons why not to kill him: â€Å"First, as I am his kinsman and his subject/†¦then , as his host, /Who should against his murderer shut the door/Not bear the knife myself,† Lady Macbeth, convinces Macbeth, that killing Duncan is the right thing to do until right before he performs the murder. (1.7. 13-16) After the Macbeth murders Duncan, one sees that Macbeth trusts and is loyal to Duncan, but knowing that one day he would become king, his ambition and the persuasion by Lady Macbeth, causes him to perform the act, that he will regret. This murder changes Macbeth as a person, however, and he soon feels little regret for killing... ...anquo and his son Fleance, the prophesied heir of the throne, in which he states how Banquo â€Å"was your enemy,† referring to the murderers, and how Banquo is Macbeth’s enemy as well, showing that Macbeth and Banquo’s relationship changed from camaraderie to being on opposing sides. (3.1.130) In the Tragedy of Macbeth, Shakespeare uses the complex character of Macbeth, to reveal a message about relationships. He shows that the more power one receives, the more naracastic that person will become, and will only make decisions in his or her best interests. After Macbeth becomes King, all of his actions are based on keeping his position in power, and making sure no one will find out about his previous measures in becoming King. Works Cited Shakespeare, William. The Tragedy of Macbeth. Boston: D.C. Heath and Company, 1915. Google Books. Web. 3 Sept. 2015.

Majority or Minority Influence :: Politics, Compliance, Conversion

This essay concerns social influence in general. Aspects of social influence as such as majority influence and minority influence will be discussed in terms of their underlying psychological processes and how they differ. Majority influence or conformity refers to the desire to belong or to fit in within a particular group which involves adopting certain attributes, behaviour and attitudes of a particular group. As a result individuals consequently experience group pressure (in Baron, Branscombe & Byrne 2008). Minority influence on the other hand, refers to the influence that the minority exert over the majority in that the majority come to accept the beliefs and behaviours of a minority (in Baron et al. 2008). A considerable body of research has been injected into the nature and impact of both majority and minority influences. Moscovici (1980 in Hogg and Vaughan 2007) claimed that both majorities and minorities exert influence in different ways. One psychological process underlying majority influence is through direct public compliance. The dual-process dependency model which was postulated by Deutsch and Gerard, (1955 in Hogg and Vaughan 2007) proposes two important motives for conformity: normative social influence and informational social influence. Normative social influence refers to the need to be accepted and approved by society. This involves individuals to modify their behaviours and to adopt new/current ones that are associated with the particular social group so that they are not rejected (in Hogg & Vaughan 2007). An example of this situation can be reflected in Asch’s (1956 in Baron et al. 2008) study of conformity in which participants conformed to the majority group but at the same time maintained their own private opinions and disagreed. This process is known as compliance (in Bailey, J.et al. 2008). The second motive that explains why people conform according to Deutsch and Gerard, (1955) is based on informational social influence. According to Festinger, (1950, 1954 in Hogg & Vaughan 2007) this type of influence is associated with uncertainty. Here individuals are uncertain and lack knowledge as to how to behave in certain situations. Festinger referred to this as social comparison in which individuals are not fully confident about their beliefs, attitudes and opinions and therefore yield to majority in order to be correct. This occurs particularly under ambiguous conditions and is clearly demonstrated in Asch’s (1956 in Hogg and Vaughan 2007) and Sherif’s (1936 in Hogg and Vaughan 2007) studies in which participants converged on similar answers particularly when the tasks became extremely difficult for them to be able to rely on their own judgments (in Bailey et al.

Bad Apples Essay -- English Literature Essays

Bad Apples "A Poison Tree" by William Blake is a short poem about life in general. The poem teaches its readers a valuable lesson about anger. Anger has power over ones’ mind and actions. If a person holds in their feelings, especially anger, it can pull that person down emotionally as evident in the poem "A Poison Tree". This poem written by William Blake describes the darker emotions such as anger, hatred and Schadenfreude. The poem refers to "apple bright" in the garden which may lead readers to infer a Biblical reference to the fruit from the Tree of Knowledge of Good and Evil. Man, inflicting death upon his foe, is more cruel than the God of Genesis who banished the sinners from paradise. Paradise is a place that God created for Adam and Eve at the beginning of time. The fruit mentioned in the Bible is that of a forbidden tree whose mortal taste brought death into the world and all our woe. The poem mainly deals with anger. The beginning of the poem begins by depicting a scenario in which a man told his friend he was angry with him, yet they were able to work out their differences and resolve the issue. His anger dissipated shortly afterwards, and the friendship continued to grow like a seedling soon becomes a tree with strong roots. Blake was also angry at his enemy, but Blake could not do the same as he did with his friend. He keeps his anger secret from his enemy. Blake made a mistake by not allowing his anger to escape. His anger grew both day and night. H...

Holidays narrative

Holidays 6 AM in the morning, the airport as always a little bit noisy,some people with their handbags, others with suits talking over the phone, and don't forget about the families, where all the kids are running around the walling chairs, and their tired mothers trying to shut them down, and also each time there Is another boy or girl Like me, alone watching the other people, guessing how their life are, making stories in our heads, prejudging people who are around us because we have nothing more fun to do, that's why I hate waiting, but as always my punctual mother, Elizabeth, is ailing me 3 hours before, for me to wake up and be 2 hours before the plane lands off here in the airport waiting to board the plane. In these time of the year she is always exited for all of us (my sister, my parents, and me)being back together for the long weekend in my old house in Huston, Texas, at Highland Walla, science I remember she is always like that, she didn't study anything, she decide to be a housewife, she always makes sure that the house is sparkling that everything Is In order. Her hobby Is to get Into courses, but that pips off my dad, Atoms, he thinks that eating Into curses only serves to spend money.He Is a blueness man, he Is always at work, and he expects a lot from me and my sister, he sent us to the private SST. John's school, but that didn't worked out for my sister, Kate, she Is two years younger than me. When I finish school At SST. Johns, I when directly with a scholarship to GAG Medical School of Seattle, but an year ago when I came back home, to Texas for my sisters graduation, although she had one of the best averages in her class, she told us that she wasn't going to study, that she wanted to travel around the world, so she SE the money that my parents gave to her for her graduation gift for a tike to Europe! Can you believe it? Imagine the reaction of my father, so since then I'm the favorite son.Speakers: – a lady voice came out- â€Å"all the ones of the flight AAA, start birding the plane, repeat the ones of the flight AAA start boarding the plane† so I grab my things, stand up and, start doing the boarding line, was the last one, In front of me, In the line, there was a skinny girl, around of 28 years, all can see Is her back, she has short black hair, a long black dress that has two straps, and I think that s made of silk, but suddenly the woman that was asking for the tickets, asked her, and she start looking for the flight ticket in a desperate way,an she didn't find it, so she turned around, her big blue eyes start watching directly at me, and she says: – you look like an honest man. Could you please take these, and take it to the McLean Village, street 3128 Monterey Rd- an after I an respond she hang to me a red vessel, and go away and she shout: – REMEMBER! McLean Village, street 3128 Monterey Rd – and so I sit on the plane and I put the vessel on the seat next to mine that was empt y. I put the belt belt, close my eyes†¦ And we land off.After a few hours, we arrive I almost forgot, the vessel, I was waiting to see my family that they were picking me up the airport, and there they were, in the car meanwhile we catch-up, it's been a long time since Eve been here, Kate didn't stop talking about how her twenty the tree to Africa went, she told us that she has a Job as a photographer, and I can say Im very proud of her, she is a happening girl. We arrive home, there was a smell of food, I'm share soft bed pillows an Jump ‘to bed, mom†¦ Owe I miss this bed, so soft and with such a good smell y open my eyes an watch all my posters hanging there and for a moment I thought that I was a teenager again, being the popular one, making laugh at girls, I used to had so much fun here!After a nap, dinner was ready, we ate in family we make a little of Jockeys, my sister and me help my mother washing the dishes, and then I went upstairs so I'd start unpacking my bag and then I saw the vessel, so I took it and I get into my mother's car, I drone to McLean village, I know that place I used to nag out there when I was a kid is a rich neighborhood, all the road was covers with trees, and all the leaves were at the street because of the fall, so then I found it street 3128 Monterey Rd, there was a really big white house, a typical house from the upper class, so I pres De ring bell, an there a housekeeper open De door and then a girl, Just of my same age, she was blonde skinny and was dressed with a white shirt, a tight jeans, and high heels, and when I looked at her face she has the same blue eyes that the girl in the airport, and then I recognized that face, we went to the same school, he was always sitting at the front, but the last two years of school she disappear, Oh how was her name.. Mike†¦ Amyl†¦. Mile†¦ Yes!Mile Whitehorse, so when I sakes her if she was Mile she also remembered me, so she makes me pass in and she lead m e to De backyard where there in an immense lake and some armchairs, so we sat there and started talking, she told me that the last two years of school she went to Paris to live with her mother and sister, the one of the airport, and then after a while, I remember the vessel, that, that's the reason that I'm there so I give et vessel to her ND she starts to laugh, and she says: – how dramatic my sister is, in a vessel really, she put the ashes of our dead dog in a vessel! – And she keeps laughing louder and says: – Oh my god and you carry these the hole time! – and so we both start laughing and there we were liking and laughing all the afternoon. After that we stayed the hole holidays together, since then we are best friends, keeping contact although she lives in new York and I am finishing my career of surgeon I think I'm going to new York†¦

Neuromarketing: A Brave New World of Consumerism

Introduction t this point in our social history we are experiencing trends in marketing and consumerism that no cultural phenomena in antiquity has prepared us for. Each day between the hours of waking and sleeping we are exposed to 3000 – 5000 marketing messages across every shape and flavor of media mankind has been able to devise In good conscience (Story 2007). Every niche, of every segment, of every market, for every product, has a multitude of competitors vying for space of mind, seeking to differentiate, remind, inform, or persuade themselves into our lives and shopping trellises (Copley 2004).This clutter, consternation, and competition has taken the humble consumer transaction to be something more akin to game theory, and contemporary marketing strategy has become a battle of minds and wills (Lee, Frederick, and Chamberlain 2007). Each new generation of consumer finds themselves delivered deeper Into an environment of Increasing media and message saturation.But, with every generational cycle a further sophistication In the adaptive discretionary filtering system is created in order for these individuals to preserve some degree of highly guarded ‘psychic space', and as such ‘marketing professionals re keenly aware of the obstacles posed by both information-processing limitations and viewer opposition' (Rumba 2002). ‘The multiplicity of advertising messages to which each consumer is exposed dictates that advertisers place a lofty premium on the much-coveted psychic space of their Intended message recipients.Moreover, marketers Increasingly find themselves trying to reach target audiences who have an arsenal of cognitive, behavioral, and mechanical strategies for ad avoidance at their disposal' (Speck and Elliott 1997). Further adding to this already encumbered media/ immunization sphere is also the weight and complexity of the postmodern condition in which Goldman (1992) speaks of ‘relentless scrambling of signified and sig nifier, mixing and matching meanings' and Brown (1995) goes on to highlight ‘practices such as fragmentation, De-deliberation, hypnotherapy, chronology, pastiche, pluralism and anta-functionalism'.This escalating complexity of exchange devised for increasingly more sophisticated and media salt-Ð’Â »,' consumers attempts to side-step any ‘predictability of antiquated advertising conventions that could no longer pass through the filters of seasoned postmodern nonusers' (Goldman and Passion 1994).What remains is the perfect storm of social complexity, ever-changing message filtering, and big-business ‘sign wars' which has left some marketers believing that turning to the dark arts Is the only way to get ahead in marketing communications, with notably one energy drink brand literally and comically commissioning a Haitian priestess to channel a foul-mouthed voodoo deem-god to help design their advertising campaign (Panamas 2010). Enter stage left – marketing' s. Thin such a relatively young field of inquiry the precise definition of marketing's s still finding its footing with conflicting definitions still being proposed and utilized by divergent agents within the realm (Fisher 2010). Perpetuating this conflict is the notion that academia and industry share limited cohesion in exploring this field, that private enterprises do not tend to publish findings or share proprietary information, and that more has been published about marketing's across the popular media, relative to the traditional tome of recognized peer-reviewed publications (Fisher 2010).In spite of this, Lee (2007) proposes that ‘marketing's as a field of study an simply be defined as the application of neuroscience methods to analyses and understand human behavior in relation to markets and marketing exchanges' and Fisher (2010) notes that marketing's ‘can be tentatively defined as marketing designed on the basis of neuroscience research'. These proposed definit ions avoid the subjective bias embraced by some proponents and detractors and are a suitable explanation of the topic for the purposes of this discussion.As brain sciences increasingly inform our daily lives, social practices, and intellectual discourses, ornamenting has become one of a collection of developing fields to gain the ‘neuron' prefix along with neuroscience, neurasthenics, neuropathology, and neurotically – these fields now collectively earning the moniker ‘neuromuscular', ‘and the brain-based explanations arising from it are progressively influencing public notions of personal identity, responsibility, and causation' (Fisher 2010).Why Marketing's? He most acute advantage thought to stem from the utilization of neuroscience in examining an individual's response to market based inquiries is its unfiltered objectivity and unbiased honesty. Typically the self-assessment measures commonly used in marketing research rely totally on the ability and wil lingness of the respondent to accurately report their attitudes and/or prior behaviors' (Petty and Caption 1983).However, it is believed that the brain approximately expends only 2 percent of its energy on conscious activity with the remaining majority devoted to unconscious thought and processes, thus, neurotransmitters believe, traditional market research methods ? like consumer surveys and focus groups ? are inherently inaccurate because the participants can never articulate the unconscious impressions that whet their appetites for certain products' (Singer 2010).In addition to this intrinsic inability for an individual to access all relevant perceptual data, this error factor cumulatively adds to any conscious or even unrecognized desire the respondent may have to please or deceive the information gathering unit, even further exaggerating the potential for inaccurate measurements. In contrast, physiological responses can be collected when respondents are actively partaking in re search activities and are difficult for subjects to control, although not difficult to affect (Petty and Caption 1983).In many ways marketing's is the lie detector of the marketing industry, but the potential application is much greater than simply extracting truthful responses, it may prove instrumental in uncovering the processes and transparent way than marketers have previously had access to. The benefits of marketing's are obvious when framed in the above context. This field creates the possibility for marketers to understand consumers to an extent that a myriad of techniques over many decades of investigation have only ever been able to scratch at the door of.Felt (2007) believes that, assuming the science can be translated into meaningful technology the power and the precision of the retrieved data as a management tool could prove sublime, it would finally enable marketers to reach out and pinprick consumers without using broad strokes'. â€Å"In fact, exploring exactly what elements of an advertisement are critical to awareness, attitudes and evaluations of products, and whether these differ for different groups, should reduce firms' reliance on the ‘blunt instruments' of blanket coverage, shock tactics, or sexual imagery' (Lee 2007).The Marketing's Mix he research generated by any given marketing's firm is of course a product article and as such marketing mix considerations are a requirement of presenting to the market, however, the more significant discussion is the current and conceivable application of this technology to play a major role in guiding and optimizing each of the up's of the marketing mix for utilities. Them Noble, Managing Director of ‘Neurotics' a major player in the burgeoning marketing's industry, has stated that ‘all the biggest brands are using it†¦ But most of them are keeping it to themselves†¦ Even so, marketing's has become a key part of today's marketing ix' (Fagan 2011). The technology is believ ed to be equally applicable to each of the seven aspects of the mix provided a suitable interpretation model is utilized to rationalist the raw data. The up's the literature most commonly discourses are reviewed below. Product Typically product designers refer to consciously generated studies of consumer preferences to inform the process, in such inquiries subjects are likely to be influenced by ‘normative expectations and social influences' (Figurate 2007).For example, survey research typically reports that women find wrestler-turned-action ere ‘The Rock unattractive ‘but their brain activity says otherwise: areas associated with attractiveness light up when women watch him on screen' (Singer, 2004). Bruit (2004) mentions that some tests conducted for Demolisher's showed that certain products can activate the self-reward centre of the brain which is the same region that natural stimulants such as sex, chocolate, and cocaine trigger, this action is aroused by the r elease of the molecule dopamine and releases endogenous opiates – substances linked to lust and pleasure'.Whilst this trigger is not a guarantee of arches, all other things being equal – designs that create pleasure are far more likely to be purchased than those that do not (Figurate 2007). Price Lee (2007) states that ‘pricing seems to lend itself almost perfectly to normalizing research' and believes that age old questions like why â€Å"prices such as ‘$4. 99' are perceived as significantly cheaper than those such as ‘$5. 00† could be answered by simultaneously exploring the temporal and spatial nature of brain activity.Through utilizing this technology marketers can not only underpin optimal pricing strategies but also understand how and why pricing perceptions are formed. Place customers to seeing, hearing, feeling, touching, tasting, and smelling stimuli, stores may be able to customize environments to enhance the consumer experience, or weight the chances of a sale. ‘For example, if normalizing data suggest a positive response to the touching of Jewelry, the consumer may experience a personalized discount prominently displayed in their sightline in order to provide encouragement for purchase' (Wilson 2008).Promotion Measurement of advertising messages and their success in provoking emotional responses can be gauged, and assumptions can be made about the subject's unconscious thought patterns depending on which areas of the brain ‘light' up (Figurate 2007). The reaction an agency wishes to evoke with a given advertisement e. G. Excitement, passion, hostility, humor, attention, etc. ; can be transposed to the brain map where these concepts are processed. If that brain area is unaffected after exposure to the advertising stimulus, it is obvious that the advertisement has failed this crucial test' (Figurate 2007) Schafer (2005) also states that ‘neural scanning might be able to predict the strength of advertising recall for specific advertisements'. The History he earliest reported use of the term marketing's first appeared in a press release in July 2002 by Atlanta based advertising agency ‘Birthrights' announcing the creation of a new business division which utilized functional magnetic resonance imaging (fem.) for purposes of marketing research (Wilson 2008; Fisher 2010).However, the Economist (Inside the Mind of the Consumer 2004) duly notes that Harvard Professor-Emeritus Gerald Coalman filed a patent for ‘normalizing as a marketing tool' in the late sass's approximately four years prior to Brightness's suspicious press release. In spite of this, some observers consider this technology to be part of a continuum that has been ongoing for much longer. â€Å"Marketing's is simply the latest incarnation, says Joseph Throw, a professor of communication at the Ennobler School for Communication at the University of Pennsylvania. There has always been a holy grail in a dvertising to try to reach people in a hypodermic way,' he says† (Singer 2010). Educated observers also make note that Journalist and social critic Vance Packard (1957) wrote ‘The Hidden Persuaders' more than 50 years ago which is still considered to be a seminal work, which outlines how advertisers play(deed) on people's unconscious desires in an attempt to influence them. Run for our Lives? Neatly probing consumers for answers to every fear, desire, motivation, and preference in underpants color has begun to beg the question in some quarters, should we love this or fear it? It appears from the outset that this technology has been spawning controversy; however, some of this contention seems not to be entirely new in nature but the amplification and reinvigoration of well disputed ground, freshly driven by this new and acute mechanism.The contention largely remains in determining whether using such technology to understand the desires of consumers will be useful for serv ing them, or used for manipulating them, in short, is actions of a great many organizations and individuals, the main objective of marketing is to help match products with people (Rarely 2010; Kettle, Keller, and Burton 2009). ‘Marketing serves the dual goals of guiding the design and presentation of products such that they are more compatible with consumer preferences and facilitating the choice process for the consumer' (Rarely 2010).Marketing as ethical or unethical in practice is a purely a determination to be made on a case by case basis, not generalized in overarching sweeps. Rallies (1999) surmises that the organizational factors contributing to principled business undertakings or in fact impeding a unified ethical framework are moral reasoning, organizational ethical climate, level of economic development, and cultural dimensions, Murphy (2005) suggests on an individualistic level that indicative qualities can be determined from virtue and character ethics utilizing me asurements of the five core virtues of – integrity, fairness, trust, respect and empathy.In comprehension, understanding the afore is to recognize that marketing's (like most industries,) exists within a context of moral heterogeneity and the concerns that exist toward the frayed edge of the ethical fabric, underpin a movement of anxiety toward the potentiality of neuron-techniques to probe the subconscious mind, and the conceivability of these vehicles to unduly influence consumers, turning them into shopping robots without their knowledge and consent' (Singer 2010).Singer (2010) states that â€Å"marketing's is setting off alarm bells among some consumer advocates, who call it ‘brainwashing ? an amalgam of branding and brainwashing†. ‘Our contention is that neuroscience findings and methods hold the potential for marketing practices that threaten consumers' abilities to follow preferences and dictates according to free will' (Greene 2003).The controversy and paranoia surrounding a field that is yet to be evidenced or indicted of unethical practice is so potent that Senior and Senior (2008) have felt compelled to draft ‘A Manifesto for Marketing's Science' to guide the ethical functioning of practitioners, quell some f the fears of alarmists, and address potential dilemmas arising on this new frontier.The Advertising Research Foundation has also seen fit to undertake a collaborative study with the major operators in the marketing's industry to establish and implement the ‘Northeastwards Initiatives' agenda and determine ethical working canons for the field (ARP Announces Groundbreaking Northeastwards Study 2010). In addition to this above, the exploratory academic discipline of neurotics has continued to grow in unison with the developments in neuroscience research and neuromuscular, informing it all the while.Irrespective of the development in ethical governance, detractors warn that we do not have a current legal and so cial structure equipped to address technologies that are intentionally designed for subconscious persuasion. Singer (2010) states that ‘if the advertising is now purposely designed to bypass those rational defenses, then the traditional legal defenses protecting advertising speech in the marketplace have to be questioned'.We are also warned that many legally and morally ambiguous issues will arise with the increase in marketing's usage such as Who ultimately owns brain scans, whether scans can e sold to other persons or institutions, and what happens to extraneous information, such as health problems, revealed by the scans' (Wilson 2008). The array positron emission tomography (PET), magnetoencephalography (MEG), functional magnetic resonance imaging (fem.), electroencephalography (EGG) galvanic skin response (USSR), eye tracking technology, electrocardiography, and electromyography (Figurate 2007; Lee 2007).It is noted that any corporeal measurements gained through the use of these instruments are strictly limited by the skill the interpreter has in correlating bio-readings to mental/emotional states, and therefore into actionable ATA. There has been some research to show that imagery favored in traditional research preference tests are often not the ones that stimulate the emotional centers of the brain (Uncommon 2007), according to People (quoted in Harris 2006) however, emotion is one of the major keys to all marketing and by monitoring brain activity we can get very good indication of when an emotional connection has been made.Unfortunately, these results can only reveal activation correlated with particular imagery but cannot predict outcomes with certainty, and it does in fact highlight the actuality that there is ‘no direct link between arousal and behavior; no measure of purchase intent' (Figurate 2007). According to James (2004) the only time a human being cannot help acting on arousal is as a toddler'.Some critics throughout the literatu re have argued for the existence of a ‘buy button' in the brain, the above suggests that there could be no overriding of an individual's cognitive control and ‘current evidence suggests that the cognitive processes associated with purchase decisions are multi factorial and cannot be reduced to a single area of activation' (Rarely 2010). In the face of decries and skeptics Joey and Kilts Remain, Brightness's CEO and founder claim that rather than forecasting the shopping behavior of individuals, marketing's will help develop an understanding of how people develop preferences. Our goal is to change company, not consumer, behavior,† says Remain. He adds that this philosophy could improve advertising ethics. â€Å"What if you could, for example, show a company that their moral and ethical behavior has a bigger influence on consumer preference than the color of their packaging or current tag line? â€Å"‘ (Singer 2010). New Scientist magazine conducted a est. of marketing's to choose the ‘most attention getting cover for its 5th August 2010 issue.Nineteen readers of the magazine were shown three alternative covers during EGG tests from which one was ultimately selected. The ultimate result of this experiment and the ensuing cover choice, was a 12% increase in sales year-on-year and the second highest selling issue of the year which the deputy editor Graham Layton claimed was â€Å"unheard of in August† (Tartan 2010). Outside of this, virtually no other results have been published either confirming or condemning the predictive ability of marketing's in the marketplace.However, the one strong virtuous indicator that does exist, is the very fact that a multitude of global companies such as Google, CBS, Frito-Lay, Demolisher's, Brown-Foreman, General Motors, American Express, Campbell Soup, MAT, Disney Media, Heresy's, Millimeters, Colgate- Palmolive, NBC, ESP., and Turner Broadcasting are utilizing this technology as a regular co mponent of their own brand research efforts (ARP Announces Groundbreaking Northeastwards Study 2010; Rarely 2010; Figurate 2007; Bruit 2004). E detractors of marketing's see a dyspepsia future ahead, they envisage a world here we all become little more than purchase-making drones, slaves to big business recklessly pushing away at ‘buy buttons' in our brains to move their wares and their stock prices. Valid concerns have been raised from some quarters citing the potential for the increase of ‘marketing-related diseases' such as obesity, heart disease, and similarly related health issues (Fisher 2010).What we understand from the above however, is that marketing's cannot now or any currently conceivable point in the future, have any ability to override an individual's cognitive control. Marketing's may help to design a more attractive car but will never have the ability to make a man sell his children to purchase it. Even with the limitations of the technology, neurotransmi tters and researchers alike are currently exploring the ethical parameters of the field in order to create a unified framework for operation and quell concerns that vocal outliers currently raise.The primary purpose of this technology, as is the purpose of all marketing research, is to better understand the needs and wants of consumers, the biggest problem with traditional research is the intimidation by a participant's own cognitive bias, or as advertising legend David Googol once said: â€Å"The trouble with market research is that people don't think how they feel, they don't say what they think and they don't do what they say' (quoted in Scar 2011).